THE IMPORTANCE OF BRANDING IN SALES PROMOTION FOR GROWTH See webinar
The “Importance Of Branding In Sales Promotion For Growth” is a panel discussion that bridges the gap between sales and branding principles. It focuses on the brand elements that should be included in a company’s discussions of their sales and business development planning and execution.
Yoga Stretching and Breathing with Tyler
Winter 2016
Find your center and stretch thanks to this new webinar from the Silver Fox Club.
SoHo Salon Series
Fall 2016 and Spring 2017
Mendez SoHo, Soho Strut and The Florence Belsky Foundation are delighted to share our Salon Series, occasional gatherings of collectors, curators, artists, writers and art enthusiasts who meet and mingle in a informal setting to show their works of art, discuss their sources of inspiration, and share their perspectives on the development of their artistic endeavor, as well as their choice of subject matter and medium.
Second Time Around
Paula Darlington
Paula Dunham Darlington is a multi-media consultant specializing in video production. She produces promotional videos for businesses, biographical videos for job and college applications as well as music event videos.
Boomers Going Solo!
Shira Lotzar, Purposeful Hire, Inc.
If you’re a Baby Boomer, you’ve probably been in perpetual search for that elusive “stable” job which seems to slip through your fingers like jello. The concept of job stability has been evaporating over the last two decades as business competition has tightened and pension programs have vanished. Consider starting your own business. Virtual technology tools have nominal costs and social media has made promoting your business a snap. If you have a passion to serve and want the freedom of unlimited earning potential, now is the perfect time to launch.
Got Branding?
Shira Lotzar, Purposeful Hire, Inc.
Starbucks. Google. Nike. You can envision their logos in your head, right? These recognizable brands all promise an experience based on a unique value proposition (UVP.) They have determined what sets them apart and they promote that brand…consistently. As a job seeker, what’s your personal brand? In sea of competition, you need to clearly broadcast your value to the right audiences.
Knowing WHO you want to serve, HOW you want to serve and even WHY you want to serve, can help you focus a targeted message that compels your target employer to say, “YOU are who we need to hire!”
How to Put Your Art on Instagram
Advisors Thomas Gersh & Leslie Bender
Watch as Advisor Thomas Gersh takes artist and advisor Leslie Bender through the in’s and out’s of setting up an Instagram account and building her brand. What do you need to begin? What is a hash-tag and how should use it to reach a larger audience? Do I just comment and respond to people on Instagram or reach out to them one-on-one? How is this a platform to sell artwork?
Sit back, take notes, and enjoy this stellar example of “mutual mentoring”.
Marketing and Social Media for the DIY Artist
Panel, Olivia Scott, Moderator
This panel, sponsored by the ‘I Can Still Do That’ Music Committee, a division of the Florence Belsky Charitable Foundation, focuses on creating, building, and promoting your brand in today’s fast-paced DIY environment. Learn how to breath through the clutter of today’s music marketplace and see the newest technologies, tools, and resources for you to launch a successful and sustainable brand.
Dialogue & Discussion: Colloquium on Law Enforcement & Citizen Relations
Panel, Arthur Matthews, Esq., Moderator
In the aftermath of a number of horrible events around the country, a small group of former law enforcement leaders, citizen leaders and other interested stakeholders convened a colloquium that discussed and uncovered the passion inherent to this issue. These individuals also discussed a plan for spearheading policy options to restore faith in the criminal justice system that has the interest of the citizens and law enforcement in mind.
Intro to Coaching
Maria Nemeth, Academy For Coaching Excellence
Maria Nemeth of the Academy For Coaching Excellence discusses who can benefit from coaching, what a coach does and how to find a coach.
Using LinkedIn Like a Pro
Shira Lotzar, Purposeful Hire, Inc.
In recent years, LinkedIn has become THE primary tool used by recruiters and job seekers to find one another. In this engaging session, learn how to write a compelling summary, create a marketing list for your job search, prepare for interviews and even change careers! Come away with advanced search techniques that will unlock the capabilities of this powerful job search and online branding tool.
Interviews That Land The Offer
Shira Lotzar, Purposeful Hire, Inc.
In this economy, employers are looking for a “purple squirrel” candidate to fill their job openings… In other words, they want someone who will be able to slide into the job with minimal ramp up time and make an immediate contribution. Learn how to set yourself apart by demonstrating how hiring you will help the employer achieve their business goals.
Find Your Calling, Not Just Your Career
Shira Lotzar, Purposeful Hire, Inc.
This webinar will help answer the question “Why do I work?” Is it for money, benefits or to contribute to a larger purpose or mission? Shira Lotzar will help you explore the purpose behind your career and find out if you’re doing what you’re meant to do.
Resumes That Land in the “A” Pile
Shira Lotzar, Purposeful Hire, Inc.
How do I get my resume to stand out? This webinar will help you discover your true career desires and craft a resume that shows where you’re going in your career… not just where you’ve been.
Building Your Career as a DIY Artist
Panel, audio only
The panel addresses the question “Who are the most important people to help me build my career and when do I need them?” Panel participants include two successful independent artists, a music manager consultant, and an industry attorney.
New Tools & Technologies in Music Production
Panel, audio only
Discussion includes the new tools and technologies for music production and collaboration which are used to achieve the best recordings at the least expense. Participants include producers, studio owners, mixers, engineers, studio designer, builder, technologist and recording artists.
Ambassador Training
Arthur Matthews, J.D., Matthews & Matthews Consulting
These webinars are designed to train anyone to become a subject matter expert table ambassador at a First Monday’s event to guide discussion at an industry hub.
Leveraging Your Social Network Online
Jonathan Swerdloff, Esq.
This webinar covers the basic social networks and teaches tips on how (and how not) to use your online social networks to get ahead in the workplace.
The Interview
Dr. Sharna Striar
Learn tips and tricks for acing your workplace interview from renowned psychotherapist, Dr. Sharna Striar.
The Seven Secrets of Success
Carol Scott, ECA World Fitness
Using examples from her life and career, Carol Scott, the CEO of ECA World Fitness, shares her “Seven Secrets of Success” and helps you explore opportunities to use those tips in your own life.