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Have you ever used the famous “P&G Memo” format to build a business case? If you have, I’d love to hear about it. I want to do a follow-up article with best practices examples, so here’s my ask: Please take this short survey and tell me how you have used the P&G Memo format. Oh, and if you’re not familiar with this strategic thought framework, you can learn more about it here. -s

P.S. There are two awesome Online Networking Salons todayMedia & Entertainment Tech from 11:05 a.m. to 11:25 a.m EDT and Advertising & Marketing from 11:35 a.m. to 11:55 a.m. EDT. Please join us. You’ll meet some new people, bump into old friends, learn a little, and teach a little. It’s big fun!

Today’s Most Interesting Stories


Shelly’s Blog: Make Yourself Indispensable!

If you’re scared that your role might be eliminated in the post-pandemic economy, or concerned about the accelerating speed of innovation, or just worried that AI, machine learning, or business process automation might take your job, here are some things you can do to make yourself indispensable.

Read More · Shelly Palmer

Walmart divides Black Friday deals into 3 separate events that kick off online

The big-box retailer is breaking up Black Friday into three different sales events and nudging bargain hunters to its website.

Read More · CNBC

Anti-deepfake software could be on Android phones in the near future

TruePic has developed technology that can be embedded in Qualcomm mobile chips to authenticate images from the moment they’re taken.

Read More · CNET


Barnes & Noble hack exposes customers’ email, purchase history

Although the Nook has pretty much disappeared into the background behind the Amazon Kindle, Barnes & Noble remains a well-known name with a fair number of loyal customers.

Read More · SlashGear

Zoom is getting into ticketed online events

With most people already using Zoom to attend workshops and classes, it should come as no surprise Zoom is getting into ticketed online events.

Read More · Engadget

Home Depot Seeing Shocking Skeleton Sales, Thanks to Memes

In atypical 2020, the memento mori representation is the 12-foot Giant-Sized Skeleton with LifeEyes from The Home Depot. And it’s managed to capture the hearts of thousands.

Read More · Adweek

Upcoming Online Networking Salons

Early Salons 11:05 a.m. to 11:25 a.m. EDT on Zoom

Late Salons 11:35 a.m. to 11:55 a.m. EDT on Zoom

Other Upcoming Online Events

Shelly Palmer DTC Skills Workshop
Wednesdays from 3:00 p.m. to 4:00 p.m. EDT on Zoom.
Request your credentials.


Need a “Virtual” Keynoter, Host or Moderator?

I would welcome the opportunity to speak at your next online event. Learn more.


About The Palmer Group

My company is called The Palmer Group. We work on digital transformation, marketing, strategy, data science, AI and Machine Learning with Fortune 500 companies like Ford, PepsiCo, Walt Disney, Facebook, Delta Air Lines, Charter, Travelers, GSK, Marriott, Viacom, Discovery, SunTrust Banks, and PVH, to name a few. Please contact us to learn how we can help accelerate your digital transformation projects.

Read More · The Palmer Group



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