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Let’s take a moment to celebrate the life of Tony Hsieh, co-founder of Zappos, who passed away this weekend at the age of 46. The culture he created in Zappos is a model other companies would do well to emulate. His book, “Delivering Happiness” is, without exaggeration, inspirational. Read it. Here’s the NY Times obit. A life well-lived.

I wrote a piece on Content Marketing. It’s a good piece. Please read my good piece on Content Marketing. 😉

Mention this to merchants in your neighborhood: The NYC LMI Storefront Loan is an interest-free loan up to $100,000 to help storefront businesses located in low-to-moderate income (LMI) areas of New York City restart or continue operations after experiencing challenges from COVID-19. The NYC Department of Small Business Services is partnering with Pursuit to service these loans.

Rebuild Your Brand Post-COVID-19 Apply for $5k grant, curated learning, business coaching, + access to the 1863 Ventures member network. Learn more


Tech:NYC’s regularly updated COVID-19 resource guide

Did someone forward this newsletter to you? Subscribe to get it every week. 

Already a subscriber? Forward it to a friend who needs to be up on everything tech in the city.

Hit me up if you need podcast or video interviews, (or editing ).


Keep wearing a mask. NYC, you are rocking it.


Marcos Dinnerstein

Follow me on Twitter: @bettermousetrapnyc @marcosd

Connect with me on LinkedIn

Content Marketing by Mousetrap
No one argues. Content marketing is a cost-effective way to:

  • Drive traffic to your site
  • Generate leads
  • Establish yourself as an authority in your field

Don’t have the staff to create solid writing month after month? Let us take that off your plate.
You devise the plan. We execute.

Whether you need 5 articles, 10 articles, or more per month, we’ve got you covered.

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Read my latest thoughts: Is Content Marketing Like Cod Liver Oil?…

Contact for a choice of affordable plans

Email Marcos



Suitably (Seed Round) is a woman owned professional womenswear brand that offers seasonless wardrobe staples, all machine washable and under $100, without asking customers to compromise on style, comfort or quality. Suitably’s products are thoughtfully created for evolving professional contexts—from workplace to Zoom call—by prioritizing what women want and offering a simplified shopping experience. Suitably launched in February 2020, and is raising a seed round to rapidly scale. For more information please contact

DOLLOP is Japan’s first direct-to-consumer CBD lifestyle brand focused exclusively on products that cater to the Japanese market. We have finalized the initial product line, gotten past the regulatory hurdles, and are implementing a go-to-market strategy. The team is made up of experienced entrepreneurs with strong ties to both the hemp and Japanese business/govt communities. We are raising a pre-seed round. For more information please contact

These listings are getting responses!

Ask me about super-affordable rates for listing here.
















New Morgan Stanley Multicultural Innovation Lab Curated curriculum, best in class mentorship, powerful networks. Learn more and apply Nov. 30


New Quake NYC Cohort 7 Winter 21 Virtual The Quake NYC team will be investing in the technology and platforms solving real problems for the evolving workforce. Up to $150K per team, takes up to 10% equity. Apply by Dec. 15


New Pax Momentum Accelerator $50k investment, mentoring, education. Apply by Dec. 1


NYC Relaunches Neighborhood Challenge Initiative to Spur Innovative Solutions for Small Businesses Impacted by the Pandemic Let’s help NYC businesses get back on their feet. Learn more & apply

Kaleidoscope Creative Challenge Grant awards a monthly cash prize to emerging artists for a new work that can be completed within 3 months of receiving the grant. The project must have a budget of less than $5k. All formats, genres, and categories of projects will be considered,

VentureCrushFG Pods: A Digital Cohort to Enable Founders to Network During a Pandemic Why? Network, Guidance, Support. No equity taken. They build a community of founders, investors, and advisors. 8 mo. program. Great track record for Diversity, Equity & Inclusion

Global Entrepreneurship Experience After School Program

Ford and National Urban League Launch $600,000 Initiative to Help Black Small Business Owners Hardest Hit By COVID-19

Tech & VC: The Foundation is a collection of resources for those interested in breaking into Venture Capital. The range of info here (and it will increase over time) will also be interesting and useful to all founders.

Food-X – for early-stage Co’s looking to impact the global food system. Offers: funding, expert investors, world-class network, leading curriculum, collaborative co-working, alumni network. Apply for the winter 2021 program

The Columbia | IBM Launch Accelerator for early-stage teams affiliated with NYC-based academic institutions, developing innovative solutions in data transparency, big data, AI/ML, blockchain, cybersecurity or related fields. Receive early-stage funding, in-depth education, mentorship, and business model design. Register for an info session. Apply by Nov. 20

Power 200: Black & Latinx Venture Capitalists You Should Know Apply to present at CRETECH 2020 Virtual Demo Day (12/1)

Startup-Investor Matching Tool Enabling access to investors and capital. Made by and for 💜 underestimated founders.


The Global Support Ecosystem for Women Entrepreneurs and Investors
This is an extraordinary compilation of resources that includes: 340+ VCs, accelerators, angel networks, conferences, platforms, and communities supporting women innovators and investors

2020 DocSend Startup Index: Active VC List 

Paying It Forward – Resources (GDoc)

This sheet is a collection of people who have offered to “…chat with Black individuals about their relevant areas of expertise.” The tabs in this sheet cover: People Offering Their Time, Tips on Reaching Out, Job Listings @Companies Actively Hiring.


Fundraise From Home This site lets you pitch a group of early-stage investors from home. The Investor groups include: Chapter One; Stride VC; Shrug Capital; Dream Machine; and Weekend FundPitching is simple. 3 video questions each question is followed by your recorded video answer.

Female Innovators’ Lab Barclays and Anthemis are committed to bringing more women into entrepreneurship in the financial services ecosystem and closing the fundraising gender gap. Rolling admissions

All Tech is Human and the NYC Alliance have assembled a great collection, Guide to Responsible Tech

NYC Early Stage VC Funds (resource)

Grasshopper Bank: A Resource Guide For Founders and Investors During This Uncertain Time – a well-organized table of contents and new content, listed by week.

Grants.World from & Parallel 18 is a database of “Actionable Funds, Grants, Loans and Services for Startups.

Startup School – Library of resources In short, this is a treasure trove of content. Bookmark this baby!

COVID-19 Therapeutics Accelerator, deadline unknown. Subscribe at the site for updates

WeWork Consumer Labs Launching the next big consumer product? Building tech to support a more sustainable supply chain? Retail is changing, and WeWork Consumer Labs is building a community of entrepreneurs building the brands of tomorrow. Soho-based WeWork Consumer Labs is for consumer-focused companies to connect with the partners, mentors, investors, clients, and educational resources needed to thrive. Learn more and apply for our equity-free incubator

SCAP is an impact investor focusing on Corporate Social Responsibility to bring about a social change in the Environmental, Food & Biotech industries. Learn more & apply.

Podfund $25k – $50k to support emerging podcast creators Learn more and apply

All Raise Visionary Voices Speakers Bureau The cure to the same old ‘manels’. (my coinage – throw your vegetables at me)

Office Hours with Sapna Shah, If you are an early stage entrepreneur in the retail space (B2B, DTC, etc.) and would like to schedule a virtual meeting with me, please use the Calendly link below. Currently, all meetings will be done virtually due to New York’s pause and WFH mandates. Schedule a meeting:

Office Hours with Laconia Capital Seed Round funding, $500K – $1 Mil. Go here

Check out Matt Hooper’s ” Live! From Tomorrow” an epic musical comedy about tech and innovation, in the hallowed tradition (?) of The Producers meets Gimlet’s ‘Startup’ podcast. Subscribe on Apple PodcastsSpotify, or the app of choice.

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Sponsored content will make your business grow. For info on stupidly affordable rates, email


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