Starbucks. Google. Nike. You can envision their logos in your head, right? These recognizable brands all promise an experience based on a unique value proposition (UVP.) They have determined what sets them apart and they promote that brand…consistently. As a job seeker, what’s your personal brand? In a sea of competition, you need to clearly broadcast your value to the right audiences. Knowing WHO you want to serve, HOW you want to serve and even WHY you want to serve, can help you focus a targeted message that compels your target employer to say, “YOU are who we need to hire!”

 

PART 1

 

PART 2

 

PART 3

 

PART 4