Bio: Lisa is founder/president of Zari International. She has now added a new division to her already versatile agency — ‘Z’ Woman Designs — helping her growing array of clients, here and abroad, develop their own brand distinction through logo design and public relations. Lisa also heads Zari Intl Productions, a division that specializes in photo shoots (pre and post production) for global clients. Her company deals with a full range of services — studio rentals, insurance, equipment, catering, permits, and usage negotiations. It guides, consults and aides creative teams with casting, talent, and location scouting. The company’s clients in Belgium include Blue Water and Green Grass. Prior to this, Lisa was a Photographer’s Representative / Independent Contractor at Creative Management Agency, managing the careers of 10 leading photographers, while launching new talent. Her efforts resulted in sales growth of 25%. Her duties, which included negotiating of all legal usage of photography, entailed working with art buyers and editors on layouts. She also organized breakfast portfolio reviews at ad agencies. Her clients included: Bank of America, Merck, Make a Wish Foundation, and Verizon. Photographers she represented were Jim Erickson, Alaister Thain, Olaf Veltman, Markku, and Henrik Halvarsson. Lisa’s first business venture was Zari International USA / Europa, a photographic and multi- talent agency. She managed the careers of 15 photographers, as well as numerous make-up artists, hair stylists, and fashion / prop stylists. Her art division represented popular editorial Illustrators. Her work included brand development, advertising placement, assignment negotiation, interviews, and staff development. Clients included: La Perla, Neiman Marcus, Cosmair, Parker Pens, Kodak, Sony Music and Relvon. Some of the well-known photographers were Joyce Tenneson, Marc Hauser and Regis Fialaire. Prior to this, Lisa Zari traveled the globe as a fashion model, working with leading international modeling agencies, and appearing in various ad campaigns, publications, and commercials.
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