
Bio: Southern California born and raised award-winning filmmaker, writer, and
entrepreneur. After working at investment firm Goldman Sachs for 3 years, Alana
launched a career in filmmaking and writing in 2015. Combining her creative,
financial, and strategic experience, Alana delivers immersive and powerful
content for a variety of mediums and brands.
Alana directed and produced Esfuerzo in 2017, a documentary following the
Flores family and their multi-generational passion for winemaking and the
American Dream. Esfuerzo won the Audience Award for Best Picture at the 2018
Oceanside International Film Festival, and screened at the Seattle International
Film Festival, Santa Barbara International Film Festival, Napa Valley Film Festival,
the Festival de Cannes Short Film Corner, the Enfoque Film Festival in Puerto
Rico, and the Portland Film Festival. Esfuerzo was also nominated for Best
Documentary and Best Short Film at the New York City Web Festival and
featured on Univision’s morning show, La Primera Hora.
Alana is currently in post-production on a documentary that addresses sexual
assault in religious communities. Fiscally sponsored by Women Make Movies and
the Utah Film Center, the film is also backed by executive producers Barbara
Dobkin, Katy Drake Bettner and Amy Redford.
For HBO, Alana coordinates talent interviews, behind-the-scenes filming, and red
carpet premieres for the following shows: Insecure, VEEP, The 2019 Golden
Globes, Sharp Objects, Barry, The Defiant Ones, The Zen Diaries Of Garry
Shandling, and Elvis Presley: The Searcher. She consults as Head of Production
and Creative Development at Maxico Media/Plastik, and has worked with brands
including The Killers, Grow.com, and Blue Fever.
Alana owns a company that provides social media, copywriting, website design,
and video content for small-to-medium size businesses. Clients include Flores
Family VIneyard, Hurlbut Academy, Free The Work, Oscar campaign for the film
Walk Run Cha-Cha, The Florence Belsky Foundation and Lunacy Productions.
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