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Dear Friend,

The Heller Group is on vacation this week. Phew!

So, I thought I’d share one of our most popular emails. I sent it back in April. Remember April? As we continue to face severe economic uncertainty, it is more relevant than ever.

If you want some hope as you try to weather today’s economic storms, read what I wrote back then:

Last week, some of our clients were panicking, and understandably so. They started saying things like: “The future is going to be terrible in every way. We won’t be able to fundraise.”

Honestly, I was getting really depressed. (NOTE: I do think it’s important to acknowledge all the emotions we’re experiencing due to the current world situation. But the last thing I want my clients to do is freeze and lean into their panic.)

So, I took action and looked into fundraising and the Great Depression.

Thanks to the extensive research done by Robert Sharpe and The Sharpe Group, I found some fantastic data and particularly enjoyed this great article.

Read it Here

Read it! Tell everyone!

Here are a few things you’ll learn: 

  1. Charitable giving was alive and well in the Great Depression of 1929.  
  2. Charitable giving was even doing well during the Depression of 1908 – Wow, I’d never even heard of that one!
  3. Giving does not decline significantly during recessions.
  4. Bequests are important during economic down turns of any kind (and always, FYI).

I found the article inspiring. Hope it helps you re-focus, too.

Best wishes for our shared future,


PS. We’re back at work next week and would love to help you with fundraising success. Get ready for the fall! Email me to schedule a free 30-minute consultation.


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