So, I thought I’d share one of our most popular emails. I sent it back in April. Remember April? As we continue to face severe economic uncertainty, it is more relevant than ever.
If you want some hope as you try to weather today’s economic storms, read what I wrote back then:
Last week, some of our clients were panicking, and understandably so. They started saying things like: “The future is going to be terrible in every way. We won’t be able to fundraise.”
Honestly, I was getting really depressed. (NOTE: I do think it’s important to acknowledge all the emotions we’re experiencing due to the current world situation. But the last thing I want my clients to do is freeze and lean into their panic.)
So, I took action and looked into fundraising and the Great Depression.
Thanks to the extensive research done by Robert Sharpe and The Sharpe Group, I found some fantastic data and particularly enjoyed this great article.