Many startup and growth companies often waste valuable time and resources across all business functions due to the absence of a solid brand foundation. Specifically, the lack of brand principles within sales to garner brand awareness and drive revenue for small-to-midsize companies. This is due to misconceptions that undervalue investing in a brand foundation.

The “Importance Of Branding In Sales Promotion For Growth” is a panel discussion that bridges the gap between sales and branding principles. It focuses on the brand elements that should be included in a company’s discussions of their sales and business development planning and execution.

A well-defined brand foundation clarifies and streamlines all business decisions and functions, from strategic partnerships for company growth, to sales development and campaign marketing execution for brand awareness and revenue growth.

In the new virtual economy, the only companies that will remain competitive are those that truly understand their brand’s authenticity to connect to their target audiences effectively. Senior management equipped with a solid brand foundation as their essential operational principle are the few that will successfully lead their company ahead of their competitors in this ever changing and crowded landscape for consumer mindshare.

PART 1

PART 2

PART 3

PART 4

PART 5

PART 6

PART 7