I am currently working with Sony Music Entertainment India, responsible for their Marketing campaigns for their International catalogue. After a strong technical background as a Mechanical Engineer and gaining enough experience in the field of Sales & Marketing, I went ahead to follow my passion for Music and Creativity by working in the sectors of E-commerce, Hospitality and Entertainment. Have been an Entrepreneur at the age of 25 and started my first venture 'LiVE - it is.', an one a kind music+sports lounge. This got me and my business partners in the list of 'Top 15 Young Entrepreneurs of the City' in Vadodara, India. As an Entrepreneur, it helped me gain ample amount of experience in financing a project, building up strategies for the quarters in a year and team management by managing a team of 20 individuals. After my stint as an Entrepreneur, I got selected to work for Hard Rock Cafe India to handle the sales and marketing for Western region. This helped me further widen my business network by tapping more than 500 corporates in Mumbai. As a part of the role, I gained an expertise in various forms of Marketing like cross-promotion, guerilla marketing, creative marketing and brand integration. This resulted in the highest recorded sales at Hard Rock Cafe for FY 13-14. Recently, I graduated from my Masters Program in Global Entertainment and Music Business at Berklee College of Music, Valencia Campus, Spain. I consider myself a Music Marketeer, Brand Integrator and Entertainment Industry Specialist.