Paula Dorf

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  • Other

  • New York, NY

  • , FL

Paula Dorf is the creative mastermind behind Paula Dorf Cosmetics; a high-quality collection of brushes and cosmetics. Paula’s products are admired by makeup artists, celebrities and makeup lovers around the world. Paula envisioned many of her unique products while working as the lead makeup artist on album covers, music videos, and films during the 1980s and 1990s in NYC. Crafting brushes from art stores, her early tools included the award-winning and patented Foundation, Cheek Cream and Eye Transformer brushes. After working on her unparalleled brush collection, Paula was inspired to create a high quality, long-wearing, easy-to-use color cosmetic line that is designed for every woman. Paula’s philosophy is to empower women and is captured best in her signature phrase: Become your own makeup artist®. Paula is famous for unique “trick” products that offer solutions to every woman’s makeup concerns, such as Transformer® (eye shadow to liquid liner), Perfect Illusion® (ends feathering lips), Perfect Illusion® (smoothes skin), Perfect Primer® (keeps foundation fresh), Enhancer® (brightens eyes) and Clean-Up Stick® (erases mistakes). Seen in the latest issues of In Style, Allure, Harper’s Bazaar and Elle and on celebrities including Jessica Simpson, Sandra Bullock, Debra Messing and Reneé Zellweger, Paula’s products are constantly embraced as industry favorites. Paula Dorf Cosmetics has received a variety of accolades over the years including multiple “Allure Best of Beauty” awards, Self Magazine’s Healthy Beauty Award and the Fashion Group International “Rising Star Entrepreneur of the Year” award. Paula was born in the Bronx and lives in Manhattan with her husband, Sandy Dekovnick, the company’s co-founder and CEO. On breaks from product development, Paula enjoys having fun with her family and friends, watching movies, attending concerts and visiting museums. She participates in two important non-profits: Gilda’s Club and the Wildlife Waystation, a rescue and reserve for animals in California.