Paula Dorf was the creative mastermind behind Paula Dorf Cosmetics; a high quality collection of brushes and color cosmetics. Paula's products are admired as the best in the business by fellow professional makeup artists, celebrities and most importantly, makeup lovers around the world. It is the ultimate tribute to Paula that industry leaders know her collection of unique products "did not exist" until Paula created them. She first envisioned many of these products while working as the lead makeup artist on album covers, music videos, and films during the 1980s,1990s and early 2000s in New York City. She stopped actively working in the industry as an artist to dedicate herself full time to growing her brand. Crafting brushes from art supply stores, her early tools included the award winning Foundation Brush, Cheek Cream Brush and Eye Transformer Brush, so unique they are patented. Paula's designs are so phenomenal that other companies have tried to duplicate them, yet none have been able to match. Paula is famous for unique "trick" products that offer solutions to every woman's makeup concerns, such as Transformer® (from eye shadow to liquid liner), Perfect Illusion® for lips (ends feathering lips), Perfect Illusion® for eyes (smoothes skin), Perfect Primer® (keeps foundation fresh), Enhancer® baby eyes (brightens eyes) and Clean-Up Stick® (erases makeup mistakes) After working on her unparalleled brush collection, Paula was inspired to create a high quality, long-wearing, easy to use color cosmetic line that was made in the USA and designed for every woman. Paula's makeup philosophy is to empower women and is captured best in her signature phrase: Become your own makeup artist®. Paula’s products were featured in issues of In Style, Allure, Harper's Bazaar and Elle and on celebrities including Barbra Streisand, Sandra Bullock, Jennifer Garner and Debra Messing. Paula's products have been constantly embraced as industry favorites. Paula Dorf Cosmetics has received a variety of accolades over the years including multiple "Allure Best of Beauty" awards, Self Magazine's Healthy Beauty Award and the Fashion Group International "Rising Star Entrepreneur of the Year" award in 2006. She is personally dedicated to helping others by participating in two important non-profit organizations: Gilda's Club based in New York City and the Wildlife Waystation, a rescue and reserve for animals based in California. Paula is also a member of The Creative Coalition, a nonprofit, advocacy group formed of members of the American entertainment industry.