Jeffrey Stein is a force of nature. Having limitless energy, creativity, and keen business sense he has built a hair salon empire in NYC that has lasted over 31 years. After spending his entire life as an athlete and enthusiast, Jeffrey has made the leap to fitness and now steps into the fitness business realm as a new driving force for ECA World Fitness Alliance. Jeffrey brings his unique business experience, entrepreneurial spirit and leadership skills to further ECA into a global brand for fitness professionals and enthusiasts. A focused and decisive professional with leadership experience in management, marketing, sales, partnership development, and strategic planning. Senior executive responsibilities have included building high performance teams, implementing successful marketing programs, organizing new business development, and increasing net income and revenue. A hands-on leader with a proven ability to motivate and lead others to achieve business objectives. Areas of expertise include: management, sales, marketing, building teams, partnership development, merchandising and strategic planning. PROFESSIONAL EXPERIENCE: ECA WORLD FITNESS, INC, Long Beach, NY, VP, Chief Operating Officer, Responsible for all company operations including sales, marketing, membership, convention services, publishing, human resources, finance, and information technology. Primary responsibilities include strategic planning, marketing, membership acquisition and retention, staff training and development, and new business development. CONSULTANT: Worked on various projects from conceptualizing business plans to designing health clubs, staff recruitment, hiring and training. Implemented marketing and management programs to help clubs be more profitable. Most recent clients include Peloton Cycling, RIPPED, Velocity Indoor Cycling Studios.