Jay Baney

  • Advertising; Marketing

  • New York, NY

Jay Baney is a serial entrepreneur and business builder specializing in strategic planning and tactical implementation. His approach is analytical and measured with a focus on maximizing shareholder value and return on client investment. After receiving his BA from Middlebury College, Jay began his career as a concert producer and business development manager with the Los Angeles-based New American Orchestra. He later moved to New York City to get his Masters Degree from NYU and to co-found Twinbrook Music, an independent compact disc distributor. Jay ran Twinbrook for 13 years into the age of digital music when he partnered with Ban Dai to launch MY-CD.com, one of the first web sites to offer pre-recorded music online. After Ban Dai, Jay moved on to build the E-commerce subsidiary of Haband Company, a large family-owned direct mail firm. In 10 years as President of Haband Online, LLC, Jay grew the business and scaled the operations to enable revenue growth from zero to $35 million annually and built a customer file of 1.7 million subscribers. As part of Haband’s Executive Team, Jay helped turn the parent company around from losing $7 million annually to generating $12 million in EBITDA, enabling the company to be sold to Golden Gate Capital in 2006. Golden Gate purchased 5 other catalogers as part of a roll-up strategy and created Orchard Brands as their management arm. In this new entity, Jay’s focus was to optimize customer touch points across all the brands, drive costs out of the operations and insure customer satisfaction. Since 2012, Jay has worked in various capacities with Capturepoint.com, boutique software and application development firm based in Bergen County, NJ. After writing and implementing a 5 year strategic plan, Jay redesigned the company’s marketing and customer service areas. Jay lives with his family the New York metropolitan area where he performs regularly as an amateur musician in support of local charity and theatre events.