With over twenty years experience in the entertainment industry, Barbara Hutson started wits end in 2004, offering PR, event-planning and creative marketing services to corporate and individual clients in music, non-profit, film, art, fashion and retail. With offices in Manhattan, wits end creates strategic communications and promotions programs that measurably increase brand awareness, excite trade, drive traffic, and impact sales. Barbara is a seasoned industry professional, has innovative and creative ideas, and a “Whatever it takes, get the job done right!” philosophy. Moving back to NYC in 1999, Hutson spent five years as Senior Supervisor of Corporate Entertainment for B/W/R/Ogilvy PR. Her focus was brand marketing and promotion, public relations and event-planning. She served as director of marketing and media relations for LVMH/Grand Marnier’s sponsorship of the NY Film Festival and created events to promote Grand Centenario, Allied Domecq/ launch of Wet by Beefeater as well as the Tanqueray 10 ad campaign. In her capacity as Managing Director of the UK-based Laister Dickson & Associates, Hutson opened the U.S. offices of the firm in LA in 1990. Under her guidance, Laister Dickson managed campaigns for multi-artist projects and created campaigns for pay-per-view events by Dire Straits and Rod Stuart. Hutson represented artists Natalie Cole, David Copperfield, Tom Jones, Prince, Lisa Stansfield, The Cult, Aerosmith, Guns N’ Roses, Prince, and Val Kilmer. Hutson worked with all major talent agencies and record companies. Following Laister Dickson, Barbara joined the L.A. office of Dennis Davidson and Associates, spearheading film release campaigns and manning the press offices of the Cannes Film Festival, coordinating interviews, screenings, and events. After DDA, Barbara worked on her own as an independent consultant for The American Film Institute’s Film Festival, and served as director of marketing and public relations for the Slamdance International Film Festival in 1996 and 1998.