Abbe Sparks

  • Marketing

  • New York, NY

A media dynamo with agency and in-house experience, Abbe Silverberg Sparks has been promoting Fortune 500 companies, entertainment and nonprofit organizations for over 20 years. She has a broad background in all aspects of communications with expertise in brand strategy, social media marketing, content development and publicity. Over the years, she has enjoyed successfully crafting marketing communications programs for some of the nation’s most prestigious companies that include Viacom Inc , Showtime Networks Group, the National Restaurant Association’s Educational Foundation, McDonald’s Corporation, Chicago Metro Association for the Education of Young Children and Steamboat Casino River Cruises. She has worked with numerous government, industry and consumer groups, including The Partnership for Food Safety Education, The Partnership for Drug Safety Education, political action committees, the American Medical Association, and state and local health agencies. Branching out on her own in 1991 as a public relations consultant, she has long since morphed into her own company -- Abbe Sparks Media Group -- which specializes in social media marketing, content, branding and advocacy. With her blog Socially Sparked; her 2015 weekly blog “ABBE’S SPARKS”, which covered all things marcom for RFPALOOZA; her subsidiary company Abbe Sparks Media Relations, LLC and strategic alliances across all marcom platforms, she has become known as a sought after influencer. Most recently, Abbe was selected as a ‘Woman of Distinction’ in her field by the National Association of Distinguished Professionals. Her company continues to evolve to reflect the true nature of its services. An active alumni of Emory University, she earned her Bachelor of Arts degree from the College of Arts & Sciences A giver in her everyday life, Abbe serves on the Board of Directors of Ripple Effect Artists, an off-broadway 501(c) 3 theatre organization that addresses social injustice and causes social impact through art.